Tuesday, 22 December 2009

Another interesting Guardian Commentator

hit counter scriptThere is the issue that the greatest market for China's goods is the US, China is the new industrial base, low paid workers producing stuff to keep the wheels of over consumption turning, the wheels of capitalism fuelled by the advertising industry.... and "added value" in the form of packaging and promotion...

"Consumerism's basic world-view: a simple cosmology, told with great effect and delivered a billion times each day not only to Americans of course but to nearly everyone in the planetary reach of the advertisment: humans exist to work at jobs, to earn money, to get stuff. The image of the ideal human is also deeply set in our minds by the unending preachments of the ad. The ideal is not UNION, Jesus or Socrates. Forget all about Rachel Carson or Confucius or Martin Luther King, Jr., and all their suffering and love and wisdom. In the propaganda of the ad the ideal people, the fully human humans, are relaxed and carefree -- drinking Pepsis around a pool -- unencumbered by powerful ideas concerning the nature of goodness, undisturbed by visions of suffering that could be alleviated if humans were committed to justice. None of that ever appears. In the religion of the ad the task of civilizations is much simpler. The ultimate meaning for human existence is getting all this stuff. That's paradise. And the meaning of the Earth? Premanufactured consumer stuff. "

Brian Swimme

1 comments:

Anonymous said...

Very Interesting!
Thank You!