Farming is Cool, Even Sexy
From IFTF Ten Year Forecast: Trend: Are farmers are poised to become the next class of stars in American celebrity? Why not — a sexy farmer is the logical successor to the sexy chefs who currently dominate the cable channels. Farmers are being elevated to objects of lust – this means that American consciousness is undergoing a sea change. Less than a decade ago, farmers were relics from an agricultural past that seemed forgotten by everyone but real estate developers. But as urbanites began to seek out organic produce and decided to forge a closer connection to their food, they began to see its producers in a less — well, redneck — light.
Impact: According to the 2002 census, the average age of farmers was 55, the oldest average to date; just 6 percent of farmers were under 35, reports the National Agricultural Statistics Service. Unsurprisingly, the number of farms total continues to plummet too, as farmers retire and — unable to interest their kids in stepping into their hardworking boots, sell their land to developers. As young farmers are held up as celebrities - and farmings ‘cool’ factor grows in the general population, more young people will see it as a lifestyle/career choice. This will impact the aging demographic, and infuse the industry with values & mission driven entrepreneurs.
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